DDX170 Journal- Week nine

Typography

* Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing, and letter-spacing, and adjusting the space between pairs of letters

Assignment work:

For Project 3 I decided to pick from the suggested list of brand names, the one that appealed most to me was Cloud hopper.

mind map

Mood board

As I deiced to make it a cocktail lounge company, I took the cloud land logo as inspiration at first, I also had a look around on Pinterest.

Thumbnail sketches

links;

https://sites.google.com/sae.edu/ddx170/weekly-schedule/w9-typography?authuser=0

Link to pinterest board: https://www.pinterest.com.au/Infinite_Eon/project-3/

https://careerfoundry.com/en/blog/ui-design/beginners-guide-to-typography/#:~:text=In%20essence%2C%20typography%20is%20the,emotions%20and%20convey%20specific%20messages.